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西法特西法特
Aug 02, 2022
In Fashion Forum
According to TechCrunch, Walmart generated more than two million views during the live-stream, though it’s unclear how this translated into conversions. With the recent launch of Twitter Shops – enabling merchants to showcase up to 50 products on their Twitter profile – it’s evident that the platform is intent on expanding its shopping capabilities, becoming a place that people buy products rather than just talk about them. By being the first brand to partner with Twitter, Walmart – a retail brand that has demonstrated real omni-channel innovation – has shown its intent to be at the forefront of social commerce. Clinique The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Clinique has been one of the more notable brands to embrace shopping on the Facebook ecosystem, setting up an active and engaging commerce presence across platforms. It uses product tags and engaging imagery to drive purchases on its Facebook Shop and shoppable Instagram posts. The brand was also one of the first to experiment with live shopping on Instagram, launching an event to build on the popularity of its sold-out Black Honey lipstick in 2021. The premise of the live-stream, which involved conversation and demonstrations via a 20-minute show, was to direct viewers to the mini version of the sold-out lipstick, which was available in an exclusive seven-piece kit created in partnership with Instagram (available for viewers of the live-stream to buy on social). According to Instagram, the event resulted in 85% of the product set orders via Instagram and Facebook from September 14th to 25th 2021, plus a 7x faster product launch activation (of three days compared to an average of three weeks). Ulta Beauty AR has been a fruitful area for beauty brands, unlike other categories, with the technology enabling users to virtually ‘try on’ products to drive online purchases. Earlier this year, Snapchat upgraded its AR capabilities, rolling out catalogue-powered shopping lenses that combine product information and lenses. Essentially, this allows users to interact or try on multiple products, as well as view product information, with the option to instantly purchase. Ulta Beauty is one brand that has already seen success from catalogue-powered AR lenses on Snapchat, with an initial roll-out generating $6 million in sales and more than 30 million product try-ons during a two-week period. Through AR, users are not only given a more personalised experience, but one that is more immersive and actionable. Speaking to Glossy, Rajni Jacques, global head of fashion and beauty partnerships at Snapchat, also said that the technology aids the shopping experience for younger users, which tends to be inherently social in the traditional sense. “You can send a lens to your friends, so there is a lot of talking back and forth. There’s a lot of reassuring, like, ‘Oh my gosh, that looks amazing on you. Get it now.’” she explained.Three key ideas shaping customer relationships in the new age of experience Examining the roles of data, measurement and emotional connections in experience transformation. With customer needs being ever-evolving, businesses need to be adaptable and customer-centric in order to avoid being left behind.
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西法特西法特

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